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Intro to AI Webinar

From marketing to human resources, AI has the power to transform your organization. Try out the following tools to experiment with automating processes, onboarding AI assistants, and increasing creativity.  

Marketing AI Tools 

  • GPT-4 by OpenAI: An advanced language prediction model capable of generating human-like text based on the input it receives. Use Cases: Blog posts, articles, product descriptions, and creative writing.

  • Claude by Anthropic: Claude is a conversational AI developed by Anthropic, focusing on safety and interpretability, capable of nuanced and contextually aware interactions. Use Cases: Provides immediate, contextually relevant customer support; aids in efficient content creation and brainstorming; and streamlines research by summarizing information and providing insightful answers. 

  • An AI-powered copywriting tool that uses machine learning to generate marketing copy, blog content, and more. Use Cases: Digital ad copy, social media content, blog posts, product descriptions. 

  • Writesonic: AI-based content generation tool designed to create high-converting marketing content quickly. Use Cases: Landing pages, product descriptions, ad copy, email campaigns. 


  • (formerly and AI writing assistant that helps generate high-quality content and improve the conversion rates of your marketing campaigns. Use Cases: Website content, blog posts, marketing emails, social media content. 


  • Articoolo: AI content creator that helps marketers and content creators craft original textual content with a click of a button. Use Cases: Articles, blogs, web content. 


  • Kafkai: AI-powered content generator that specializes in creating SEO-optimized articles. Use Cases: Niche articles, SEO blog posts, content for link building. 


  • AI Writer: An accurate and privacy-focused content generation tool that provides article drafting and rewording capabilities. Use Cases: Text generation, content rephrasing, article summarization. 


  • Rytr Intercom: An AI writing tool that's capable of generating quality content in minutes. Use Cases: Blog posts, ad copy, emails, product descriptions. 


  • Wordtune: AI-based writing companion that understands context and meaning to help you rewrite and refine your sentences. Use Cases: Sentence rephrasing, content refining, tone adjustments. 


  • An AI content generator and writing assistant specifically designed for WordPress. Use Cases: Blogging, web content creation, product descriptions. 


  • Adobe Experience Cloud: A comprehensive suite of marketing tools that leverages AI to deliver personalized user experiences across various channels. Use Case: Enhances customer engagement by delivering tailored content and recommendations in real-time, across websites, emails, and ads. 


  • Optimizely: An experimentation platform that uses AI to conduct A/B testing and personalize web content to optimize user experiences. Use Case: Increases conversion rates and customer satisfaction by dynamically adapting website content and structure based on individual user behavior. 


  • An AI-driven email newsletter platform that personalizes content for each subscriber, aiming to increase engagement and reader value. Use Case: Boosts newsletter open rates and engagement by curating and delivering personalized content that resonates with each individual subscriber's interests. 


  • Descript: An all-in-one audio and video editing tool that uses AI to enable easy editing, transcription, and overdubbing of multimedia content. Use Cases: Podcast editing, video content creation, automated transcription of audio files, and generating realistic voiceovers with overdubbing. 


  • Munch: An AI-driven content generation platform that specializes in creating visually appealing and engaging social media content. Use Cases: Automatic generation of social media posts, personalized content creation for different platforms, and data-driven optimization of social media marketing strategies. 


  • Canva’s Magic Write: An AI-powered feature within Canva that assists users in generating text content, ranging from social media posts to marketing copy. Use Cases: Instant creation of compelling written content for social media graphics, posters, invitations, and other design templates available on Canva. 

Customer Engagement AI Tools

  • Drift: An AI-powered conversational marketing platform that enables businesses to engage with customers in real-time via chat. Use Case: Automates lead qualification and booking meetings, providing personalized customer interactions and improving conversion rates. 


  • Intercom: A customer communication platform that uses AI to drive targeted messages and support automation. Use Case: Enhances customer support and engagement through personalized messaging and automated responses, ensuring timely assistance. 


  • Zendesk: A service-first CRM company that offers support, sales, and customer engagement software powered by AI and machine learning. Use Case: Streamlines customer service processes, providing efficient support and proactive engagement across multiple channels. 


  • LivePerson: An AI-powered conversational commerce platform that enables brands to interact with consumers through various messaging channels. Use Case: Delivers real-time, personalized customer assistance, enhancing engagement and driving sales through conversational messaging. 


  • Pega Customer Engagement Suite: A customer engagement solution that uses AI and intelligent automation to optimize customer interactions and improve customer experience. Use Case: Predicts and manages customer needs, delivering personalized experiences and offers, thereby increasing customer satisfaction and loyalty. 


  • Betty Bot: An AI-powered chat bot created specifically for associations. Betty Bot makes knowledge and resources more accessible for both staff and members. Use Case: Allows members to ask for the information they are looking for and receive it instantly.


  • Freshdesk: A cloud-based customer service software that provides AI-driven insights and automation to streamline customer support processes. Use Case: Offers efficient ticketing, multi-channel support, and AI-powered chatbots to ensure fast and personalized customer service. 

Finance AI Tools

  • PayPal's Fraud Protection: An advanced fraud detection system that uses machine learning to identify and prevent fraudulent transactions. Use Case: Enhances the security of online transactions by accurately detecting and preventing fraud, reducing financial loss for businesses and consumers. 


  • IBM Cognos Analytics: An AI-powered business intelligence platform that provides predictive analytics, automated reporting, and data visualization. Use Case: Assists financial analysts in forecasting future trends, budget planning, and financial reporting, enabling data-driven decision-making. 


  • FreshBooks: A cloud-based accounting software designed for small businesses, offering automated invoicing, expense tracking, and financial reporting. Use Case: Streamlines the invoicing process, ensures accurate expense tracking, and simplifies financial management for business owners and freelancers. 


  • Expensify: An expense management software that uses AI to automate expense reporting, receipt tracking, and company card reconciliation. Use Case: Reduces the time and effort spent on expense reporting, ensures policy compliance, and provides real-time expense insights. 


  • Kensho: An analytics and knowledge platform that combines natural language processing with data analytics for the finance sector. Use Case: Delivers insights and analytics for financial markets, helping traders and analysts make informed decisions based on real-time data. 


  • Plaid: A data network that powers the fintech tools used by millions of consumers, connecting bank accounts to financial apps like Venmo and Robinhood. Use Case: Enables secure and easy access to financial data, empowering developers to create innovative financial services and applications. 


  • Zest AI: A platform that offers AI-driven credit underwriting solutions, helping lenders make faster and more accurate lending decisions. Use Case: Improves the loan underwriting process by using machine learning models to assess credit risk, resulting in fairer, more inclusive lending practices operations, saving time and resources. 

Sales AI Tools

  • HubSpot Sales Hub: A comprehensive sales platform that uses AI to automate and personalize sales processes, including email tracking, meeting scheduling, and deal forecasting. Use Case: Streamlines the sales pipeline, automates routine tasks, and provides sales reps with valuable insights to close deals faster and more efficiently. 


  • Zoho CRM: An AI-powered customer relationship management platform that offers sales automation, predictive sales, and customer analytics. Use Case: Enables sales teams to better understand customer needs, predict sales trends, and automate lead scoring, enhancing overall sales productivity and success rates. 


  • Seismic: A sales enablement and marketing orchestration platform that leverages AI to personalize content and optimize sales interactions. Use Case: Empowers sales teams with the right content at the right time, ensuring that sales communications are tailored to each prospect's context and needs. 


  • A conversation intelligence platform that uses AI to record, transcribe, and analyze sales calls to provide actionable insights. Use Case: Helps sales teams understand customer interactions better, refine sales strategies, and replicate successful sales behaviors across the team. 


  • A sales engagement platform that uses AI to optimize customer interactions, automate sales workflows, and track performance metrics. Use Case: Enhances sales productivity by automating repetitive tasks, providing insights on customer engagement, and enabling personalized communication at scale. 


  • Salesforce Einstein: An AI layer integrated within Salesforce that provides predictive analytics, intelligent automation, and data-driven insights for sales. Use Case: Predicts future sales opportunities, recommends the best actions for sales reps to take, and automates routine tasks, allowing sales teams to focus on building customer relationships. 


  • LinkedIn Sales Navigator: A sales tool that leverages LinkedIn's network data to help sales professionals find, understand, and engage with potential clients. Use Case: Offers advanced lead and company search capabilities, personalized outreach tools, and actionable insights to help sales professionals target the right prospects effectively. 

Leadership and Management AI Tools

  • Lattice: A people management platform that combines performance management, employee engagement, and career development with AI-driven insights. Use Case: Enables leaders to track performance metrics, set goals, and offer continuous feedback, fostering a high-performance culture and aligning employee growth with organizational objectives. 


  • LinkedIn Talent Solutions: A suite of tools leveraging LinkedIn's extensive data and AI algorithms to help leaders find, connect with, and manage talent effectively. Use Case: Streamlines the hiring process by providing insights into talent pools, predicting candidate success, and enhancing employer branding to attract top talent. 


  • IBM Watson: A powerful AI and analytics platform that provides business leaders with data-driven insights for decision-making. Use Case: Assists in complex decision-making by analyzing vast amounts of data, identifying patterns and trends, and offering predictive insights for strategic planning. 


  • Coursera for Business: An online learning platform that uses AI to curate and recommend courses for professional development and skill enhancement. Use Case: Empowers leaders to identify skill gaps within their teams and offer personalized learning paths, promoting continuous learning and adaptation in a rapidly changing business environment. 


  • Workday: A cloud-based software for human resources and finance management that offers AI-driven insights for workforce planning and decision-making. Use Case: Provides leaders with comprehensive visibility into workforce data, helping in strategic planning, talent management, and organizational agility. 


  • Asana: A project and task management tool that uses AI to predict task completion times and optimize team workflows. Use Case: Enhances team productivity and project management by automating task assignments, setting realistic deadlines, and providing a clear overview of project progress. 


  • Tableau: A business intelligence and analytics platform that uses AI to transform data into actionable insights and visualizations. Use Case: Helps leaders understand complex data, uncover trends, and make data-driven decisions that align with business strategies and objectives. 

Time Management AI Tools

  • Calendly: An intelligent scheduling platform that simplifies the process of setting meetings and appointments by automating date/time matching. Use Case: Streamlines scheduling by automatically finding suitable meeting times for all participants, reducing the back-and-forth of meeting coordination. 


  • Todoist: A task management application that uses AI to prioritize tasks, set reminders, and predict deadlines based on user behavior and workload. Use Case: Enhances productivity by organizing tasks, automatically prioritizing daily to-dos, and providing reminders to keep users on track with their responsibilities. 


  • SaneBox: An email management tool that uses AI to filter and prioritize emails, minimizing distractions and focusing on important communication. Use Case: Saves time by automatically sorting incoming emails into folders based on their importance, ensuring that users focus on messages that matter. 


  • Focus@Will: A neuroscience-based music service that uses AI to optimize music tracks to boost concentration and productivity. Use Case: Increases focus and reduces distractions during work hours by providing personalized soundscapes that enhance cognitive performance. 


  • RescueTime: A time-tracking application that uses AI to provide detailed reports on how users spend their time on different applications and websites. Use Case: Offers insights into daily habits and productivity patterns, helping users understand and optimize their time allocation for various activities. 


  • Toggl: A simple and flexible time tracking tool that uses AI to offer insights into how much time is spent on projects, clients, and tasks. Use Case: Enables better time management and project planning by tracking the time spent on different activities and offering reports to analyze productivity. 


  • A music application that uses AI to generate soundscapes designed to enhance focus, relaxation, or sleep within a short time frame. Use Case: Improves concentration and productivity by providing users with music that is scientifically proven to reduce distractions and encourage a productive mindset. 

Business Strategy AI Tools

  • Crayon: An AI-driven market and competitive intelligence platform that provides insights into competitors' activities and market trends. Use Case: Informs strategic decision-making by tracking competitor movements, analyzing market trends, and providing actionable intelligence. 


  • Kompyte: A competitor tracking software that uses AI to monitor competitors’ online strategies and provide real-time alerts and insights. Use Case: Helps in refining strategic approaches by understanding competitors' tactics, discovering market opportunities, and reacting swiftly to industry changes. 


  • Skip: A data analyst in the form of a chat bot that digs through your data and creates graphs, charts, etc. Use Case: Pulling usable data to support a new strategy or initiative. Using data to create a new strategic approach to a problem.


  • Palisade's @RISK: A risk analysis software that uses Monte Carlo simulation to show possible outcomes in Excel and quantify the risk in decision-making. Use Case: Aids in strategic planning by analyzing risk and uncertainty in financial, project management, and operational decisions. 


  • Gurobi: An advanced mathematical optimization solver that uses AI to make better decisions in planning, scheduling, and resource allocation. Use Case: Optimizes strategic decisions by providing precise solutions to complex linear, nonlinear, and integer optimization problems. 


  • Tableau: A business intelligence and analytics platform that uses AI to transform data into actionable insights and visualizations. Use Case: Supports strategic initiatives by helping leaders understand complex data, uncover trends, and make data-driven decisions. 


  • Alteryx: A data science and analytics platform that enables users to prepare, blend, and analyze data using a drag-and-drop interface. Use Case: Streamlines data analysis and empowers strategic decision-making by providing tools for predictive, statistical, and spatial analytics in an intuitive interface. 


  • Stratifyd: An AI-powered analytics platform that delivers customer and market insights through advanced data analytics. Use Case: Enhances strategic decision-making by analyzing customer feedback, market trends, and competitive intelligence, providing a holistic view of the market landscape. 

Human Resources AI Tools

  • Workday: A cloud-based HR and financial management software that uses AI to provide insights and automation across HR processes. Use Case: Streamlines HR operations by automating tasks like payroll, benefits administration, and talent management, offering predictive analytics for workforce planning and decision-making. 


  • Greenhouse: A hiring software that uses AI to optimize every aspect of the recruiting process, from candidate sourcing to decision-making. Use Case: Enhances the recruitment process by providing AI-driven insights on candidates, automating repetitive tasks, and ensuring data-driven hiring decisions. 


  • Glint: An employee engagement platform that uses AI to analyze survey data and provide insights into employee satisfaction and performance. Use Case: Empowers HR teams to measure and improve employee engagement, reduce turnover rates, and foster a positive workplace culture. 


  • Docebo: An AI-powered e-learning platform that personalizes learning experiences and provides analytics on learner engagement and performance. Use Case: Facilitates continuous learning and development by offering personalized content, monitoring progress, and analyzing the effectiveness of training programs. 


  • Betterworks: A continuous performance management platform that integrates goal setting, feedback, and performance reviews, enhanced with AI-driven insights. Use Case: Aligns employee goals with organizational objectives, fosters ongoing feedback, and provides data-driven insights to improve performance management processes. 


  • Visier: A people analytics and workforce planning tool that uses AI to provide insights into HR data, helping leaders make informed workforce decisions. Use Case: Supports strategic HR decisions by analyzing trends, predicting future workforce needs, and providing actionable insights for talent management. 


  • Textio: An augmented writing platform that uses AI to analyze job descriptions and other HR communication, ensuring they are inclusive and effective. Use Case: Enhances employer branding and attracts diverse talent by optimizing job listings and HR communication for tone, clarity, and inclusivity. 

We’ll continue to evolve this list so keep an eye out for new platforms to make your workday more efficient.  

Join the Prompt Revolution!

Sure, there are tons of AI tools to use for every one of your business purposes, but how do you get the most out of these tools? When it comes to generative AI, the answer lies in perfecting your prompt engineering skills. 

The good news? We created a Prompt Engineering Mini Course designed for association and nonprofit professionals. Here's what you'll learn: 

  • Applied Prompt Engineering: Real-world examples of successful prompt techniques across various association and nonprofit use cases.
  • Efficient Prompting: Learn to minimize the trial and error with AI, saving you time in getting the right results on the first try.
  • Advanced Prompt Refinement: Learn the nuances of prompt engineering to refine complex requests, enhancing the sophistication of AI responses.

Sofi Giglio
Post by Sofi Giglio
January 29, 2024
Sofi Giglio works for Blue Cypress as a Senior Marketing Associate with extensive experience in brand strategy and marketing. Passionate about developing business strategies and creating strategic initiatives, Sofi excels in solving complex business problems within the marketing realm. With a keen eye for detail and a commitment to innovation, Sofi aims to drive success through impactful marketing solutions and strategic planning.