As the AI landscape continues to evolve, so do the emerging tools. One of the latest and most popular is ChatGPT. Built by OpenAI, the creators of DALL·E 2, this tool provides a more human experience with a widely used marketing tool – chatbots.
And there’s no doubt it can have significant applications, with over a million users only five days after its launch. So how does it work, why is it so popular and what does it mean for the association world?
ChatGPT is an AI-powered chatbot that enables users to create intelligent conversations in natural language. In other words, it allows users to have a more conversational interaction with your chatbot. And because it uses natural language processing (NLP) technology, its response accuracy is significantly higher than traditional chatbots that are rule-based, providing limited responses tied directly to predefined rules or keywords.
Developed by OpenAI, ChatGPT is based on the GPT-3 model, a state-of-the-art language model trained on a large corpus of text data. While it’s designed specifically for chat applications, thanks to its ability to generate coherent and relevant text, it offers plenty of opportunities for users.
It works by first recognizing and extracting the conversation's keywords, phrases and other related data. Based on this information, it then creates a response tailored to the specific context of the conversation. This means that each response can be tailored to the user’s needs, making it an invaluable tool for businesses looking to provide better quality customer service and increase their sales conversions.
Also, because ChatGPT is powered by AI technology, organizations can rest assured that they will always have access to updated conversational models which adapt based on previous interactions with users.
Just as quickly as ChatGPT gained attention and praise for its innovation, it has also run up against some resistance, problematic applications and in some instances, inaccuracies.
While all AI-generated content is unique – as in it won’t trigger most plagiarism tools (today) – it’s still computer generated. This has quickly brought about questions in terms of its use amongst professional creatives and in the school system.
The NYC education department quickly blocked access to the OpenAI site on school devices while others have started to look at the tool as a method to help to teach writing skills or even develop conversational skills.
Regardless of its future impact, AI detection has become a top priority for many.
OpenAI has already started development on a “watermark,” which will automatically tag AI-generated content to be more easily identified, and others, including Princeton student Edward Tian, have started developing AI plagiarism detection tools for essays and academic applications.
It’s important to note that ChatGPT is still being updated and upgraded the more people use it. However, it isn’t at a point where it can be allowed to run independently without quality control.
According to OpenAI’s FAQ, “ChatGPT is not connected to the internet, and it can occasionally produce incorrect answers. It has limited knowledge of world and events after 2021 and may also occasionally produce harmful instructions or biased content.”
In other words, depending on what you’re asking, there’s a chance it can produce entirely wrong answers. One good example is Stack Overflow, a forum used for programming advice, which officially banned the use of ChatGPT because its responses were often inaccurate and led to issues for users.
While ChatGPT has its issues, it's also constantly updating (the latest OpenAI update was on Jan. 9, 2023). However, ChatGPT is still in the beta phase. As such, it should be used as a tool to help speed up some of your everyday tasks but should not be allowed to run independently without human oversight.
For associations, however, it should be seen as an entry point for the adoption (or at the very least experimentation) of AI technology.
While it may take some time to understand the intricacies of NLP and the GPT-3 model, the use cases often speak for themselves. Some of the ways early adopters are using ChatGPT include:
ChatGPT offers some unique applications specific to the association industry, including:
Overall, ChatGPT and other AI technologies can help associations improve their efficiency and effectiveness in various ways. Whether by automating tasks to free up more time or, in the case of ChatGPT, providing a self-service option that doesn’t sacrifice personalization.
The bottom line is that the growing number of AI tools on the market can help associations – particularly those looking to do more with less staff support. While they may not be readily available to implement on your site or with your event, understanding how they work and the possibilities they offer can help your organization have a future-looking approach to member engagement and operations.
Jose Triana joined the Sidecar team as the Content Manager in 2021. He is a writer and creative focused on helping purpose-driven organizations learn and find value online. When he isn't working on content, you can catch him going for a run or resting with a good book.
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