A picture is worth 1,000 words. And today, it takes far fewer than 1,000 words to generate amazing graphics for your association. Traditionally, associations have relied on creatives and illustrators to generate content for things like social media graphics and ad materials. Now, through AI image generation software, organizations can take more control over these […]
Do your members find their membership valuable? While most organizations get an answer to that question based on their retention rates, there are often better solutions for association leaders. Member satisfaction surveys are handy tools that provide a goldmine of information and help organizations understand their members’ experiences and identify areas of improvement. But […]
Volunteers are an integral part of an association's staff. They commit their time and expertise to help move the mission forward and do it solely to help. And while having a large pool of volunteers is never a bad thing, holding onto them for years could be a problem. Whether your volunteers are reluctant to […]
Making data-driven decisions for your association starts by understanding your members. And while you can gain insights with surveys and data from your tech stack, talking with members is often the most powerful way to do so. However, for association marketers, conducting hundreds of one-on-one calls may not be a possibility. Luckily, associations can leverage […]
Name a model organization. What did you think of? Probably a corporation, exuding strategy and efficiency, with an engine of innovation and progress, like Apple, Amazon or Google. You probably don’t think of an association; they have little in common with the corporations typically held up as beacons of organizational success. But is that a […]
Your members are on the go, and you want to keep up with them. And while your strategy is built on proven methods like in-depth articles, timely webinars and can’t-miss in-person events, there’s still a good percentage of your audience not engaging. The reality is time is limited, and proving the value of membership often […]
In today's rapidly evolving digital landscape, software solutions play a critical role in the success of any organization, including professional associations. To stay competitive and efficient, associations must adopt software that seamlessly integrates with their existing systems and is easily extensible to accommodate future needs. A key component enabling this integration and extensibility is the […]
If the last few months have taught us anything, the future of AI is developing quickly and its implication on associations cannot be understated. From new tools and applications staff can use to streamline work, to chatbots and content summarizers your members can use to interact with your organization. And while your association doesn't need […]
SWC - 4-Day Work Week from Sidecar on Vimeo. Will 2023 finally be the year the 4-day workweek becomes a reality? And what does that mean for the association space? Hey everyone, Tamer here. Welcome to the Sidecar Water Cooler show, the show that will hydrate, educate and motivate you to have a splendid workweek. […]
As globalization continues to bring the world closer together, associations must find new ways to effectively communicate with their diverse audiences. And while the best content often transcends geographic boundaries, most is written for one language and culture. While many associations are already working on their global strategy, addressing this concern should be top of […]